Great Big
Great Big
Who thinks what we need is a great big melting pot?
What we need is a great big melting pot
Big enough to take
The world and all its got
And keep it stirring for
A hundred years or more
And turn out coffee coloured people by the score.
I'm pretty much up to date thanks, just trawling for ideas, anyone?
Blue Mink, Stephen.
Aren't you supposed to be writing your memoirs?
![]() callaway black and white golf staff cart bag great big bertha ll 9 ![]() $24.00 (6 Bids) Time Remaining: 3h 23m |
![]() Callaway Great Big Bertha Titanium Fairway 3 wood Headcover ![]() $9.99 Time Remaining: 28d 7h 26m Buy It Now for only: $9.99 Buy It Now | Add to watch list |
![]() CALLAWAY Great Big Bertha HawkEye 9 Titanium Driver ![]() $30.00 Time Remaining: 4h 17m |
![]() RH Callaway Great Big Bertha Hawk Eye Woods Set 10 D 3w 5w Regular Graphite I ![]() $74.99 Time Remaining: 22d 2h 27m Buy It Now for only: $74.99 Buy It Now | Add to watch list |
![]() Golf Club Callaway War Bird 85 Great Big Bertha 4370 ![]() $0.99 (1 Bid) Time Remaining: 5h 1m |
![]() Callaway Great Big Bertha II 415 9 Driver with Aldila NV 65 S ![]() $14.99 Time Remaining: 8h 20m Buy It Now for only: $35.99 Buy It Now | Bid now | Add to watch list |
![]() Callaway Great Big Bertha II RH 3+ Wood Graphite System 60 Firm Flex ![]() $14.79 Time Remaining: 20d 4h 50m Buy It Now for only: $14.79 Buy It Now | Add to watch list |
![]() Callaway Great Big Bertha 16 degree 4 wood ![]() $23.00 Time Remaining: 9h 39m |
![]() CALLAWAY GREAT BIG BERTHA 9 WOOD w REGULAR GRAPHITE SHAFT O S WINN GRIP ![]() $19.95 Time Remaining: 22d 4h 44m Buy It Now for only: $19.95 Buy It Now | Add to watch list |
![]() WOW Callaway Fairway Wood Great Big Bertha II 3 Graphite R Flex Golf Club RH ![]() $49.99 Time Remaining: 9h 43m Buy It Now for only: $59.99 Buy It Now | Bid now | Add to watch list |
![]() WOW Callaway Fairway Wood Great Big Bertha II 5 Graphite R Flex Golf Club RH ![]() $49.99 Time Remaining: 9h 53m Buy It Now for only: $59.99 Buy It Now | Bid now | Add to watch list |
![]() Callaway Great Big Bertha Tung Titanium Irons ![]() $74.00 Time Remaining: 8d 12h 34m Buy It Now for only: $74.00 Buy It Now | Add to watch list |
![]() Great Callaway Original Big Bertha Heaven 7 Wood Cover ![]() $6.99 Time Remaining: 10h 6m |
![]() 3 classic clubs BIG BERTHA GREAT BIG BERTHA 11 + NICKENT MIGHTY HAWK ![]() $31.50 Time Remaining: 23d 12h 50m Buy It Now for only: $31.50 Buy It Now | Add to watch list |
![]() Great Callaway 2004 Big Bertha Fairway 3 Wood Headcover ![]() $8.99 Time Remaining: 10h 6m |
![]() CALLAWAY GREAT BIG BERTHA II DRIVER 9 DEGREES OF LOFT ![]() $25.00 Time Remaining: 10h 44m Buy It Now for only: $29.00 Buy It Now | Bid now | Add to watch list |
![]() Callaway Great Big Bertha Tung Titanium 3 PW graphite firm flex irons NEW ![]() $499.00 Time Remaining: 20d 26m Buy It Now for only: $499.00 Buy It Now | Add to watch list |
![]() CALLAWAY GOLF CLUBS GREAT BIG BERTHA 19 7 WOOD FIRM GRAPHITE GOOD ![]() $4.99 Time Remaining: 11h 46m |
![]() CALLAWAY GREAT BIG BERTHA WAR BIRD TI 3 WOOD GRAPHITE REGULAR FLEX ![]() $24.99 Time Remaining: 27d 6h 54m Buy It Now for only: $24.99 Buy It Now | Add to watch list |
![]() Callaway Great Big Bertha II 10driverSteelhead III 3 woodSteelhead III 5 wood ![]() $40.00 Time Remaining: 13h 51m Buy It Now for only: $80.00 Buy It Now | Bid now | Add to watch list |
![]() Callaway Great Big Bertha Driver 9 degree ![]() $0.99 Time Remaining: 1d 8m Buy It Now for only: $9.99 Buy It Now | Bid now | Add to watch list |
![]() CALLAWAY GREAT BIG BERTHA II DRIVER 10degree GRAPHITE FIRM ![]() $9.99 Time Remaining: 5d 21h 44m Buy It Now for only: $9.99 Buy It Now | Add to watch list |
![]() Callaway Great Big Bertha Fairway Wood Golf Club Hawk Eye 7 Wood ![]() $15.00 Time Remaining: 1d 8m |
![]() Callaway Great Big Bertha Driver 10 Graphite Senior Light Flex Golf Club ![]() $29.99 Time Remaining: 25d 7h 15m Buy It Now for only: $29.99 Buy It Now | Add to watch list |
![]() Callaway Great Big Bertha Driver Golf Club ![]() $15.00 Time Remaining: 1d 10m |
![]() Callaway Great Big Bertha Warbird 3 Ruger Titanium ![]() $25.00 Time Remaining: 1d 2h 51m Buy It Now for only: $45.00 Buy It Now | Bid now | Add to watch list |
![]() Callaway War Bird Titanium Great Big Bertha 10 Degree 44 Long Driver ![]() $18.99 Time Remaining: 12d 5h 30m Buy It Now for only: $18.99 Buy It Now | Add to watch list |
![]() LH Callaway Great Big Bertha II Driver 10 Stock GBB System 60 Graphite Regular ![]() $10.00 Time Remaining: 1d 4h 44m Buy It Now for only: $19.00 Buy It Now | Bid now | Add to watch list |
![]() Callaway 9 Great Big Bertha ll 415 RCH 55 Firm Flex w Matching OEM Headcover ![]() $120.00 Time Remaining: 23d 13h 11m Buy It Now for only: $120.00 Buy It Now | Add to watch list |
![]() New Callaway Great Big Bertha Headcover ![]() $0.99 Time Remaining: 1d 4h 56m Buy It Now for only: $8.99 Buy It Now | Bid now | Add to watch list |
![]() Callaway Great Big Bertha Warbird 9 degree Driver titanium MRH ![]() $15.00 Time Remaining: 1d 6h 36m |
![]() Callaway Great Big Bertha Tung Titanium Iron set Golf Club 2 PW+SW Std Length ![]() $355.00 Time Remaining: 14d 8h 2m Buy It Now for only: $355.00 Buy It Now | Add to watch list |
![]() Callaway Great Big Bertha II Driver 9 Golf Club Aldila NV 65 R Shaft Regular ![]() $20.00 Time Remaining: 1d 7h 1m Buy It Now for only: $40.00 Buy It Now | Bid now | Add to watch list |
![]() Callaway Great Big Bertha Warbird Ti RH 5 Wood Graphite Firm Flex ![]() $24.79 Time Remaining: 20d 4h 50m Buy It Now for only: $24.79 Buy It Now | Add to watch list |
![]() Callaway Great Big Bertha Warbird 10 Driver ![]() $38.88 Time Remaining: 1d 8h 28m |
![]() Callaway Great Big Bertha War Bird 7 Wood Graphite Light Flex Shaft ![]() $9.00 Time Remaining: 1d 11h 5m Buy It Now for only: $15.00 Buy It Now | Bid now | Add to watch list |
![]() Callaway Great Big Bertha 8 Driver and Orlimar 13 Fairway Wood Golf Clubs 22 ![]() $24.99 Time Remaining: 28d 5h 27m Buy It Now for only: $24.99 Buy It Now | Add to watch list |
![]() CALLAWAY GREAT BIG BERTHA II 18 5 WOOD GRAPH WOMENS ![]() $0.99 Time Remaining: 1d 11h 17m |
![]() Callaway Great Big Bertha II Ladies Driver 10 Graphite RH ![]() $24.74 Time Remaining: 10d 7h 1m Buy It Now for only: $24.74 Buy It Now | Add to watch list |
![]() CALLAWAY GREAT BIG BERTHA 8 DRIVER GRAPHITE STRONG ![]() $0.99 Time Remaining: 1d 11h 38m |
How to Kill your Competitors Product and Get a Great Big Laugh While Doing it
I’ll never forget the day one of my competitors began copying and imitating our products and services! At first it was “flattering†or at least I told myself that, in order to not get flaming mad. I kept telling myself, “it’s competition that makes the world go-roundâ€.
After several months of seeing similar ads, same size, same publications, same frequency and then showing up at the same tradeshows, I decided to do something about it. I did so in an up front, aggressive, in your face, humiliating, embarrassing, and however legit way, that ended my competitions tradeshow appearances once and forever!!
I knew our product was far more superior and much more stable than that of our competitors. It was irritating to see them capitalize on our advertising efforts and “piggy back†on our success by having a “me too†product. Reading and hearing their claims of how our product was trash and nothing but garbage caused me to take action. My company used their negative comments and turned them into an advertising campaign, that led to the demise of their product and we enjoyed every minute of it.
Due to such similarity in our product and our competition, we often received bitter phone calls about their product. So many calls came in each month that we got smart and started offering a discount on our product if they wanted to “switchâ€! All they had to do was send us their non-working competing product and we discounted our product (usually 30%, sometimes more if needed) and shipped it to them with a full warranty guarantee and support.
By offering the “switch†it was doing several things for us.
1 – It made us look good, better than our competition. Customers couldn’t believe we would actually take a “dead†trade-in for our superior working product! Knowing that we didn’t manufacture the inferior product astounded them.
2 – It increased our sales. By fielding the “unhappy camper†calls that were coming into our office by mistake, we turned them into positive “happy campersâ€.
3 – Our reputation as “the good guys†became even more pronounced. Customers throughout our industry were singing praises about our customer service and our product popularity.
4 – Customers began to advertise our product for us. Many of our customers supplied us with personal written testimonies that were then used in trade magazine publications and displayed at industry tradeshows.
As if this wasn’t enough, we then began to publicize our offer while attending national and international tradeshows. This was by far the most effective and best “kill your competition†move; we’ve ever done in our entire 21 years of business.
Remember, they were claiming our product was trash, nothing but garbage. If you listen closely enough to your competitions rhetoric, you can glean some pretty nifty ideas. Especially if you’re inclined to fire back with some “in your face†type claims and back them up with sound action and documentation. It’s been reported that “documentation†beats “conversation†and we had hard-core proof that our competitions product was, well … TRASH!
The best “in your face†action … we hung an acrylic (see through) trash can from the top of our booth at all tradeshow appearances that said, “CAN THE LINKâ€! (The Link was the name of their product). Stuffed inside the trashcan were gobs of their product!! Jammed in the can, hanging over the edges and dangling 10 feet in the air for all to see. It was so effective that customers were taking pictures of it and giving us “high fives†as a way of support and encouragement. At one particular show it was becoming such an attraction that the Executive Director of the tradeshow asked me to take it down. I asked him if we were violating any tradeshow policies, he said no. So, I politely refused and informed him of the nasty tactics of the competition and let the director know it was our intention to increase the pressure at upcoming shows. We would do this by hanging more trashcans and get larger ones if needed.
To add to the humility some customers had decided (all on their own doing) to wear bright pink t-shirts to the tradeshow that said negative things about the Link. Even worse than just walking around displaying the shirts, they stood outside their booth until the owner of the competing company wrote them a refund check!
That my friends, is the way to kill your competitors product and get a great big laugh while doing it!
About the Author
Aubrey Richardson is the founder of LogoFax one of the largest and fastest growing Logos & Clip Art sites online.
Additionally, Aubrey has created Internet-Based-Business-Opportunity Get this: Over $225,000 added to your bottom line and 4,120 people added to your downline in just 14 months is phenomenal! Moreover, this 25-yr old "unknown" rookie network marketer claims he can show any knuckle-head how to repeat his results and thousands already agree. Guess what? If *you* don't agree that his SYSTEM is the quickest and laziest way to build your network marketing business, then you get double your money back!! Is this guy stupid or just plain brave? Find out for yourself, go here now => Aubrey Richardson
Great Big
Related posts
« Blade Putter | Home | Wood Graph »









































Leave a Comment